Adobe Creative Apprenticeship Program
Apollo, a retrofuturistic beverage brand and visual campaign for Adobe using Firefly’s AI-powered design tools.
Client:
Adobe Creative Apprenticeship Program
Category:
Brand Design, Design Strategy, Content Creation, Visual Design
My Role:
Content Strategy, Designer
In August of 2026, I had the privilege of attending the Adobe Creative Retreat at Adobe's San Francisco campus, connecting with a community of emerging designers and industry creatives.
Following the retreat, I was connected with an Adobe Firefly project through the Adobe Creative Apprenticeship Program.
How might Adobe Firefly help designers move from inspiration to brand concepts faster?
This project explored how Adobe Firefly could streamline creative exploration, leaving more room for thoughtful design and art direction.
The Process
I started by gathering inspiration from across the internet and bringing it all together in Adobe Firefly. From there, I used AI to combine visual references and explore unexpected creative directions, quickly turning inspiration into potential brand concepts.
Exploring with Firefly
Using Firefly's AI-powered tools, I experimented with combining visual references to generate new concepts. This helped me quickly explore different aesthetics, unexpected combinations, and potential brand directions without starting from scratch.
Inspired by these explorations, I developed Apollo, a retrofuturistic, non-alcoholic beverage with cosmic visuals, bold colors, and playful packaging.
The Final Outcome
The final result was a cohesive brand concept and product campaign, showcasing how AI-powered exploration can help transform early inspiration into a distinctive visual identity.
View the Original Project!
Want to see the full creative commission? Explore the original Instagram post created for Adobe.
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